Many marketers on the Internet today outsource their content. This basically involves paying other people to write articles and blog posts for their websites. The writer can be hired on a per project basis, or a longer term basis, but the writer does not become an actual employee. Outsourcers are used only as needed, and therefore are beneficial and cost effective for those building websites.
According to a new article in the new BToB Magazine’s special report. While I am not listed as a vendor for custom content, obviously this is what I provide to my clients on a smaller more personal level. So, it is exciting to see it mentioned in one of my favorite business magazines. You can read the article online here.
